Business

Entrepreneurship and Innovation

Discover the art of building a high-growth business. Learn how to identify market opportunities, develop innovative ideas, and turn them into viable business ventures. Discover how various technologies disrupted established markets in the past and what factors facilitated their rapid adoption. Understand the challenges entrepreneurs face when raising capital to accelerate their venture's expansion and find out about different types of investors they can approach.

Marketing and Branding

Understand the fundamentals of how businesses communicate their value proposition with customers and advertise through diverse channels e.g social media, TV, billboards or events. Learn about consumer behaviour, branding strategies, and digital marketing trends like influencer marketing.

Operations Management

Explore the inner workings of business operations, from supply chain management to production efficiency. Understand how businesses ensure high-quality service and product delivery while managing costs and resources. Analyse real-world business models to identify best practices and operational improvements.

Leadership and Management

Develop an understanding of what it takes to be an effective leader in today's business world. Study different leadership styles and learn how to motivate and manage teams. Discover the importance of decision-making, conflict resolution, and strategic thinking in shaping successful businesses.